Sounds Like you guys are mad because you havent heard of this company? idk sounds like a pretty cool deal if you ask me... Hopefully I can be as cool and knowledgeable about Legends Cars one day, till then I guess ill just keep flipping burgers!
No, I hadn't heard of this company. Unfortunately I dont know of every company that has come into existence in the last month or so.
The gear rental sounds like a great idea, not one that I am aware of on a large scale anywhere else, hope it works for them.
I think the problem, at least mine, was the way it was brought up. Just say, "this is my sponsor, check them out", no need for an elaborate story, then a follow up even more elaborate story that are both false.
Hopefully your colleague will be more forthright in his future business dealings, or he will have a long road ahead of him. Just a little advice from someone with 20 years experience in the business world, neither business of which is food preparation, though many a man has provided a living for his family doing just that.